The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Craft / Printing and Paper Craft - Single
Little Marina
Agency: Mother / New York
Client: Target Category: Experiential Advertising / Installations
Chipotle's Back to the Start
Agency: Creative Artists Agency / Los Angeles
Client: Chipotle Category: Music
MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Online Films & Video / Long Form - Single
Windmade
Agency: Droga5 / New York
Client: Vestas Category: Innovation in Advertising / Single or Campaign
Heaven and Hell
Agency: JWT Shanghai / Shanghai
Client: Samsonite Category: Magazine / Full Page or Spread - Single
The absolute pitch
Agency: Ogilvy Germany / Frankfurt
Client: HMTM (Academy for Music, Theatre and Media Hannover) Category: Public Service / Radio - Single
ROME - 3 Dreams of Black
Agency: Google Creative Lab / New York
Client: Google Category: Interactive Advertising / Other Interactive Media - Single
POM Wonderful Presents: The Greatest Movie Ever Sold
Agency: Warrior Poets / New York
Client: Warrior Poets Category: Branded Content / Cinema
The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Craft / Printing and Paper Craft - Single
UNHATE
Agency: Fabrica, 72andSunny NL
Client: United Colors of Benetton Category: Public Service / Outdoor and Posters - Campaign
ROME - 3 Dreams of Black
Agency: Google Creative Lab / New York
Client: Google Category: Craft / Animation/Motion Graphics
POM Wonderful Presents: The Greatest Movie Ever Sold
Agency: Warrior Poets / New York
Client: Warrior Poets Category: Cinema / Documentaries
Trojan shirt
Agency: Grabarz & Partner WA GmbH / Hamburg
Client: EXIT Deutschland Category: Public Service / Collateral - Single
TAMIYA CALENDAR
Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client: SIAM TAMIYA Category: Collateral Design / Promotion
Lucid Dreams - Sephora Sensorium
Agency: The Department of the 4th Dimension / Los Angeles
Client: Sephora & Firmenich Category: Spatial Design / Indoor Spaces
GT Academy
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Nissan Category: Television / Reality/Unscripted Series
Curb Your Enthusiasm
Agency: Brand Arc / Los Angeles
Client: Toyota Category: Television / Scripted series
Celebrate the Era
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Pacific Standard Time Category: Online Films & Video / Long Form - Series/Episodes
Sneakerpedia
Agency: SapientNitro / London
Client: Foot Locker Europe Category: Websites / Social Networks/Community
Your Second Shot
Agency: Dentsu America / Harrison
Client: Canon PowerShot Category: Online Branded Entertainment / Short-form
The Last Ones Left
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Campaign
Small Business Gets an Official Day
Agency: CP+B/Digitas / Boulder
Client: American Express Category: Brand Transformation / Single
Billboard powered by oranges
Agency: DDB, Paris / Paris
Client: Tropicana Category: Events and Installations
THINK: An Exploration Into Making the World Work Better
Agency: Mirada / Los Angeles
Client: IBM Category: Events and Installations
GIFT A LIFE
Agency: DDB Dubai / Dubai
Client: COMMITTEE OF ORGAN DONATION IN LEBANON Category: Branding / Logo Design
Elephant Combs
Agency: TBWA\ India / Mumbai
Client: MKV Household Products Category: Branding / Logo Design
MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Integrated Branding / Consumer Campaign
Rear View Girls - Los Angeles
Agency: Colenso BBDO / Auckland
Client: Levi Strauss & Co, San Francisco Category: Online Films & Video / Short Form - Single
Michael
Agency: Deutsch / Los Angeles
Client: Sony Computer Entertainment America Category: Online Films & Video / Short Form - Single
Mano y Mano en el Bano
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Online Films & Video / Event or Live Webcast - Single
Five
Agency: JWT New York / New York
Client: Lifetime Category: Television / Specials or one-time screenings
The Beauty of a Second
Agency: Leo Burnett Milan / Milan
Client: Montblanc International GmbH Category: Craft / Typography
Take This Lollipop
Agency: Tool / Santa Monica
Client: Little Monster Category: Interactive Advertising / Self-Promotion
Little Marina
Agency: Mother / New York
Client: Target Category: Experiential Advertising / Installations
A new warrior
Agency: DDB, Paris / Paris
Client: Greenpeace Category: Websites / Public Service/Non-Profit
Bear 71
Agency: Jam3 / Toronto
Client: National Film Board Category: Websites / Public Service/Non-Profit
The Snowflake & The Bubble
Agency: iris worldwide / New York
Client: Saks Fifth Avenue Category: Outdoor Design / Billboards - Single
The Last Ones Left
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Newspaper or Magazine - Campaign
GIFT A LIFE
Agency: DDB Dubai / Dubai
Client: COMMITTEE OF ORGAN DONATION IN LEBANON Category: Corporate Identity / Individual Item
Key to Viano
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Mercedes-Benz Vans Category: Interactive Advertising / Environmental/Experiential - Single
The Canvas Experiment
Agency: Perfect Fools / Stockholm
Client: Converse EMEA Category: Interactive Advertising / Environmental/Experiential - Single
We Make Voting Easy
Agency: Leo Burnett / Toronto
Client: Elections Ontario Category: Corporate Identity / Campaign
ESCAPE THE MAP
Agency: Abbott Mead Vickers BBDO / London
Client: MERCEDES BENZ Category: Gaming / Online gaming